Browsing Produção Intelectual em Bases Externas by Author "Urdan, André Torres"
Now showing items 1-8 of 8
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O conhecimento do consumidor sobre preços: um exame de produtos de oito categorias de bens duráveis
2008-04-01This paper deals with subject that merits further academic investigation: the Consumer Price Knowledge. The purposes of this study were to describe the Consumer Price Knowledge variation amongst products of distinct ... -
De olho na maioria
2005-10-03 -
Electronic word-of-mouth impacts on consumer behavior: exploratory and experimental studies
2013Due to the growth of the Internet as a social media and channel of communication among consumers, electronic word of mouth (eWOM) has gained strength and attention from marketing researchers. This article aims to verify ... -
Estetização do marketing
2014-04-01 -
Marketing literature in ph.d. modules in Brazil and the United States: description and reflections
2012This article analyzes the literature adopted in marketing modules of 12 doctoral programs in Brazil and compares it to the results found by Joswick, Bauerly, and Johnson (2004) on doctoral marketing seminars in the United ... -
O modelo do índice de satisfação do cliente norte-americano: um exame inicial no Brasil com equações estruturais
1999-12-01Fornell et al. (1996) have proposed and applied the model of the American Customer Satisfaction Index (ACSI). This article reports a research undertaken to empirically test the adjustment of that model with the clients of ... -
Quatro diretrizes para o quarto P
2003-10-03 -
Teoria e prática: uma ponte necessária
2002-10-03
