Browsing Produção Intelectual em Bases Externas by Author "Troccoli, Irene Raguenet"

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Análise estratégica sob ótica relacional: enfocando grupos e blocos estratégicos

Troccoli, Irene Raguenet; Macedo-Soares, T. Diana L. V. A. de
2004-03-01

This paper presents the main results of primary research that aimed at analyzing the impact of strategic alliances and networks on the conduct and performance of firms in strategic groups - set of firms that compete more ...
Antecedentes da intenção de recomendação: uma proposição com lanchonetes do tipo fast food

Abdalla, Márcio Moutinho; Altaf, Joyce Goncalves; Troccoli, Irene Raguenet; Trinta, Jose Luiz
2012

The fast and strong social and economic transformations in the economies of many countries has raised the competition for consumers. One of the elements required to adapt to such scenario is knowing customers and their ...