Browsing Produção Intelectual em Bases Externas by Author "Tanure, Betania"

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Comparing regional cultures within a country: lessons from Brazil

Hofstede, Geert H.; Hilal, Adriana; Malvezzi, Sigmar; Tanure, Betania; Vinken, Henk
2010-05-10

In this joint article we test the common assumption that a measure of culture developed for the national level can also be used for comparing regions within a country. Three different research projects independently measured ...
International trajectories of Brazilian companies: Empirical contribution to the debate on the importance of distance

Cyrino, Álvaro Bruno; Barcellos, Erika Penido; Tanure, Betania
2010

Purpose – It has been argued in the international business literature that companies begin their internationalization trajectories by entering countries that are geographically and psychically closest to the country in ...