Browsing Produção Intelectual em Bases Externas by Author "Steuer, Ruth"
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Storytellers and their discursive strategies in a post-acquisition process
Steuer, Ruth; Wood Junior, Thomaz
2008Purpose - The aim is to discuss how storytelling can be used in different ways to enlighten change processes occurring within and after a takeover situation. Design/methodology/approach - Case study reseach based on in-depth ...


