Listagem Produção Intelectual em Bases Externas por autor "Sanz, Paulo Sérgio da Silva"

Itens para a visualização no momento 1-2 of 2

The financial potential of sporadic customers in E-retailing: Evidence from the brazilian home appliance sector

Joia, Luiz Antonio; Sanz, Paulo Sérgio da Silva
2006

The scope of this article is to explore the transaction profitability of frequent and sporadic buyers in the e-commerce arena. Evidence in relationship marketing literature stressing the impact of purchase frequency on ...
The hidden value of sporadic customers in e-retailing - an empirical investigation

Joia, Luiz Antonio; Sanz, Paulo Sérgio da Silva
2005

Purpose - To analyze empirically the transaction profitability derived from sporadic and frequent customers in the e-retailing sector of minor home appliances in Brazil. Design/methodology/approach - A company's database ...