Purpose: The purpose of this paper is to propose a framework for brand meaning co-creation between brands and fans on Facebook. Design/methodology/approach: A case study methodology was applied. Brand posts in the form of ...

Brand pages in social media are a great way to foster consumer gathering around a brand, but it can be challenging to keep fans engaged and coming back to see updated content. Brands with millions of fans on Facebook have ...

The Diary of Anne Frank draws an unparalleled instant for producing individual, institutional and collective subjectivity. In this ambience, a probing analysis of the mediations of subjectification will then be conducted. ...