Browsing Produção Intelectual em Bases Externas by Author "Romeiro, Alexandre Anderson"
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Bounded creativity: understanding the restrictions on creative work in advertising agencies
Romeiro, Alexandre Anderson; Wood Junior, Thomaz
2015-03-01The theme of creativity has gained prominence among practitioners and academics, and the emergence of creative industries, which combine creativity and commercial logic, has rendered the topic even more relevant. Creativity ...


