Browsing Produção Intelectual em Bases Externas by Author "Quintão, Ronan Torres"
Now showing items 1-5 of 5
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Comunidade de consumo de apreciação e sua dinâmica
2017-03-01Purpose:This study aims to identify and explain the forces and tensions between the members of the connoisseurship consumption community and its dynamics.Design/methodology/approach:Adopting a naturalistic inquiry approach, ... -
Connoisseurship consumption and market evolution: an institutional theory perspective on the growth of specialty coffee consumption in the USA
2016-03How does the increasing prevalence of connoisseurship consumption affect the market? Drawing from institutional theory, we develop answers to this question. Inspired by the legitimacy concept, we evaluate the specialty ... -
Marketing literature in ph.d. modules in Brazil and the United States: description and reflections
2012This article analyzes the literature adopted in marketing modules of 12 doctoral programs in Brazil and compares it to the results found by Joswick, Bauerly, and Johnson (2004) on doctoral marketing seminars in the United ... -
The taste transformation ritual in the specialty coffee market
2017-09-01Although the consumer culture field has addressed the role of ritual processes in consumption, no research has yet identified how connoisseur consumers, through ritual practices, establish and manipulate their distinction ... -
Writing for publication in business administration: comparing insights from Brazilian and American scholars
2014This paper seeks to compare the process of bibliographical production of Brazilian professors who lecture in postgraduate programs in the field of Business Studies with that of their North-American counterparts. In-depth ...
