Browsing Produção Intelectual em Bases Externas by Author "Martin, Diógenes Manoel Leiva"

Now showing items 1-2 of 2

Contagion or interdependence in the financial markets of Asia, Latin America, and the United States: from tequila effect to the subprime crisis

Marçal, Emerson Fernandes; Pereira, Pedro L. Valls; Martin, Diógenes Manoel Leiva; Nakamura, Wilson Toshiro; Monteiro, Wagner Oliveira
2011
Redes sociais e o marketing de inovações

Kimura, Herbert; Basso, Leonardo Fernando Cruz; Martin, Diógenes Manoel Leiva
2008-02-01

Understanding the dynamics of the adoption of new technologies by consumers is becoming increasingly important, given the speed at which innovations emerge. For the marketing area, new challenges arise because the technological ...