Browsing Produção Intelectual em Bases Externas by Author "Macau, Flávio Romero"

Now showing items 1-2 of 2

Brazilian management gurus as reflexive soft-HRM practitioners: an empirical study

Cooke, Bill; Macau, Flávio Romero; Wood Junior, Thomaz
2013

This article is an empirical study of Brazilian management gurus, that is, Portuguese-speaking gurus who practise almost wholly in Brazil. It is based on secondary, and primary elite interview data, and finds that Brazilian ...
Effects of knowledge development and culture of competitiveness on the performance of service-oriented and product-oriented firms

Macau, Flávio Romero; Brito, Luiz Artur Ledur; Duarte, André Luís de Castro Moura
2016-09

The resource-based view explains why some firms outperform others, obtaining superior rents from strategic resources. The challenge is in the measurement of strategic resources, for example, knowledge, and their effects ...