Browsing Produção Intelectual em Bases Externas by Author "Ellram, Lisa M."
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An operations management view of the services and goods offering mix
Correa, Henrique Luiz; Ellram, Lisa M.; Scavarda, Annibal Jose; Cooper, Martha C.
2007Purpose - To develop and propose a framework, termed here as the value package prism, for assessing the kinds of management processes and flexibility available in providing a range of value packages (services and goods ...


