Browsing Produção Intelectual em Bases Externas by Author "Caldieraro, Fabio"

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Harmful upward line extensions: can the launch of premium products result in competitive disadvantages?

Caldieraro, Fabio; Kao, Ling-Jing; Cunha Júnior, Marcus
2015-11

Companies often extend product lines with the goal of increasing demand for their products and responding to competitive threats. Although line extensions may lead to cannibalization and reduction of overall profit, the ...
The role of brand image and product characteristics on firms' entry and OEM decisions

Caldieraro, Fabio
2016-11

We investigate the optimal market entry and original equipment manufacturer (OEM) decisions of a firm facing a market in which firms' brands can be horizontally differentiated and products can be vertically differentiated. ...