Browsing Produção Intelectual em Bases Externas by Author "Brito, Eliane Pereira Zamith"
Now showing items 1-18 of 18
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The brand meaning co-creation process on Facebook
2017Purpose: The purpose of this paper is to propose a framework for brand meaning co-creation between brands and fans on Facebook. Design/methodology/approach: A case study methodology was applied. Brand posts in the form of ... -
Comunidade de consumo de apreciação e sua dinâmica
2017-03-01Purpose:This study aims to identify and explain the forces and tensions between the members of the connoisseurship consumption community and its dynamics.Design/methodology/approach:Adopting a naturalistic inquiry approach, ... -
Connoisseurship consumption and market evolution: an institutional theory perspective on the growth of specialty coffee consumption in the USA
2016-03How does the increasing prevalence of connoisseurship consumption affect the market? Drawing from institutional theory, we develop answers to this question. Inspired by the legitimacy concept, we evaluate the specialty ... -
A coprodução de serviços intensivos em conhecimento e criação de valor: uma análise em relações entre empresas
2017-06O objetivo desta pesquisa foi identificar e descrever como as expertises técnica e de negócio do cliente e fornecedor influenciam na coprodução e, seus resultados na criação de valor econômico e relacional em serviços ... -
Customer choice of a car maintenance service provider: a model to identify the service attributes that determine choice
2007Purpose - This paper investigates the determinants of customer choice of a car maintenance service provider after the warranty period. It focuses on the alternative of using branded car dealers, who provide this service ... -
Custos de mudança em serviços logísticos
2009-09-01Switching costs are related to difficulties which emerge when suppliers are changed to new ones, and they exist in all supply chain relationships. Despite the subject importance to the buying decision process, there is not ... -
The effect of uncertainty and cooperative behavior on operational performance: evidence from Brazilian firms
2017-12-15This study aims to examine the effect of managers’ uncertainty on cooperative behavior in interorganizational relationships, and how this affects operational performance. We conducted a survey with 225 Brazilian managers, ... -
Green attributes converged within multifunctional technology products
2017-02This article analyzes the way in which the convergence of green attributes in multifunctional technological products influences consumers' purchase intentions. Due to the recent growth in convergent products, technology ... -
How virtual brand community traces may increase fan engagement in brand pages
2017-06Brand pages in social media are a great way to foster consumer gathering around a brand, but it can be challenging to keep fans engaged and coming back to see updated content. Brands with millions of fans on Facebook have ... -
Incerteza, racionalidade limitada e comportamento oportunista: um estudo na indústria brasileira
2013-02-01The purpose of this study was to understand the opportunistic behavior of the concepts from uncertainty, bounded rationality and asset specificity. A theoretical model was proposed and tested where the specificity was ... -
Inovação e o desempenho empresarial: lucro ou crescimento?
2009-06-01Innovation is considered to be a fundamental factor when it comes to company performance. However, empirical evidence does not consistently support this relationship at the company level. In this work, secondary data, which ... -
New influentials: an exploratory study on blogs
2013Influentials are individuals whose opinions and behaviours affect other people's choices, and online influentials include bloggers. The authors performed exploratory research to understand how bloggers use their influence ... -
O peso do varejo, o peso no varejo e a identidade: uma análise de consumidoras plus size
2013-12-01This paper examines the concept of identity from the perspective of plus size women' s consumption of fashion. 14 phenomenological interviews were conducted and analyzed from a hermeneutical perspective. Three thematic ... -
Práticas de gestão em hospitais privados de médio porte em São Paulo, Brasil
2017Traditional management practices are sometimes considered merely a necessary condition for superior performance. Other resources and competencies with higher barriers to imitation are assumed to be potential sources of ... -
Supply chain governance in the production systems of business clusters: the case of the footwear industry in Jaú
2014-12-26This paper’s objective was to analyze the role of transaction costs in the longevity of Jaú footwear supply chain. Firms are configured in a cluster, and their level of coordination was investigated. The study data was ... -
The taste transformation ritual in the specialty coffee market
2017-09-01Although the consumer culture field has addressed the role of ritual processes in consumption, no research has yet identified how connoisseur consumers, through ritual practices, establish and manipulate their distinction ... -
What type of cooperation with suppliers and customers leads to superior performance?
2014-05This research evaluates cooperation with key suppliers and customers, correlating cooperation to financial performance. Four cooperative behaviors represent cooperation as a multidimensional concept and the research explores ...
