Listagem Produção Intelectual em Bases Externas por autor "Ayrosa, Eduardo André Teixeira"
Itens para a visualização no momento 1-6 of 6
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A aplicação de abordagens feministas na pesquisa em Administração
2009-12-01It is our intention to show alternative approaches regarding feminist research. It is based in one of the authors' questionings on how to make an invisible person be seen, i.e., express oneself and what this person has to ... -
Bases sociais das emoções do consumidor: uma abordagem complementar sobre emoções e consumo
2009-03-01The focus of the present paper is on the sociological aspects of consumption emotions and how to develop an alternative approach to the study of emotions related to consumption. The study of emotions involved in buying and ... -
Between two worlds: an ethnographic study of gay consumer culture in Rio de Janeiro
2012-06-01It is not easy to study socially marginalized groups such as gays, ethnic minorities, and others. This is, however, an extremely relevant topic in the consumer behavior area since the status of members of a modern consumer ... -
Consumo entre gays: compreendendo a construção da identidade homossexual através do consumo
2006-06-01The focus of this study is the Brazilian gay (male homosexuals) subculture. Our objective is to explore the changes that occur in the way gays interact with the world of products during the process of coming out of the ... -
Propaganda impressa de serviços educacionais: uma investigação sobre o impacto da fotografia das instalações e do testemunhal sobre atitudes
2010Just like other services organizations, some higher education institutions have invested in printed advertising to attract applicants. The services management literature suggests that using stimuli such as pictures of the ...
