Browsing Produção Intelectual em Bases Externas by Author "Arruda, Maria Cecilia Coutinho de"
Now showing items 1-12 of 12
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Business ethics and corporate governance in Latin America
Bedicks, Heloisa Belotti; Arruda, Maria Cecilia Coutinho de
2005This article determines what the role of business ethics is within the Latin American corporate governance context. We analyzed five sources of information that provide vital information on the state of corporate governance ... -
Business ethics in Latin America
Arruda, Maria Cecilia Coutinho de
1997-10Business ethics is a relatively new topic of academic discussion in Latin America. Corruption and impunity came to be serious moral diseases in the region, probably as a result of a long period of dictatorship in most ... -
Call center offshore: o caso Out Brazil
Arruda, Maria Cecilia Coutinho de; Notarnicola Filho, Onófrio; Almeida, Nádia Conceição Vernes
2011-01-01 -
Ethical standards in advertising: a worldwide perspective
Arruda, Maria Cecilia Coutinho de; Arruda, Marcelo Leme de
1999-04An empirical study indicates how close advertisers from all the continents have been from the natural law and other fundamental moral principles. In their professional activities, many advertisers assumed the philosophical ... -
A ética em tempos de crise
Arruda, Maria Cecilia Coutinho de
2012-05-15 -
Ética para inglês ver?
Arruda, Maria Cecilia Coutinho de
2005-10-03Nunca se falou tanto em ética no mundo corporativo. Muitas organizações, preocupadas com a construção de uma imagem positiva de si mesmas, usam o conceito como alavanca promocional em planos de marketing. Outras adotam o ... -
Inverting the pyramid of values? Trends in less-developed countries
Halter, Maria Virgínia Rogério de Souza; Arruda, Maria Cecilia Coutinho de
2009-12The authors discuss the consistency of transnational companies in their home, as well as in less developed host countries, concerning ethics, values and social responsibility. Ethical behavior offers good reputation, ... -
Small-sized suppliers entering large markets: an ethical initiative of the Caras do Brasil program
Arruda, Maria Cecilia Coutinho de; Granado, Luiza
2013-02The Po de A double dagger A(0)car Group was a pioneer in food retailing in Brazil and is now one of the largest Brazilian retailers. Working in a pulverized market characterized by small players, the Group produces US$ ... -
Strategic alliances in emerging Latin America: a view from Brazilian, Chilean, and Mexican companies
Kotabe, Masaaki; Teegen, Hildy; Aulakh, Preet S.; Arruda, Maria Cecilia Coutinho de; Santillán-Salgado, Roberto J.; Greene, Walter
2000-08Brazil, Chile, and Mexico constitute the lending newly industrialized countries (NICs) of Latin America. It is within these markets that the world expects significant economic gains over the next decade. Loral companies ... -
Successful business leaders’ focus on gender and poverty alleviation: the Lojas Renner Case of job and income generation for brazilian women
Arruda, Maria Cecilia Coutinho de; Levrini, Gabriel
2015Successful entrepreneurs of a large retail chain for clothing—the Lojas Renner, decided to address gender, as well as job and income generation issues, in a challenging experience that involved several stakeholders in the ... -
Transparency to reduce corruption?
Halter, Maria Virgínia Rogério de Souza; Arruda, Maria Cecilia Coutinho de; Halter, Ralph Bruno
2009-02Corruption within the private sector has often not been dealt with in Brazil. Organizations may find corrupt acts in its operations or practices, but specific concepts and programs to avoid them are neither concrete nor ... -
Transparency to reduce corruption?: Dropping hints for private organizations in Brazil
Halter, Maria Virgínia Rogério de Souza; Arruda, Maria Cecilia Coutinho de; Halter, Ralph Bruno
2009Corruption within the private sector has often not been dealt with in Brazil. Organizations may find corrupt acts in its operations or practices, but specific concepts and programs to avoid them are neither concrete nor ...









