Browsing Produção Intelectual em Bases Externas by Author "Arruda, Marcelo Leme de"
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Ethical standards in advertising: a worldwide perspective
Arruda, Maria Cecilia Coutinho de; Arruda, Marcelo Leme de
1999-04An empirical study indicates how close advertisers from all the continents have been from the natural law and other fundamental moral principles. In their professional activities, many advertisers assumed the philosophical ...


