Now showing items 1-20 of 20

    • Ações internas voltadas ao fomento da inovação: as empresas também devem fazer sua lição de casa 

      Andreassi, Tales
      2005
      Government has a fundamental role in the development of an efficient national innovation system, strong enough to allow the development of R&D and innovation in firms. Thus companies constantly expect several programs and ...
    • Being flexible through customization - The impact of incubator focus and customization strategies on incubatee survival and growth 

      Vanderstraeten, Johanna; Witteloostuijn, Arjen van; Matthyssens, Paul; Andreassi, Tales
      2016-09
      Given the increased importance of flexibility in company development models, it is not surprising that start-up support structures such as business incubators give more attention to flexible service offerings. In this ...
    • Being flexible through customization − The impact of incubator focus and customization strategies on incubatee survival and growth 

      Vanderstraeten, Johanna; Witteloostuijn, Arjen van; Matthyssens, Paul; Andreassi, Tales
      2016
      Given the increased importance of flexibility in company development models, it is not surprising that start-up support structures such as business incubators give more attention to flexible service offerings. In this ...
    • Caso WebBusiness: vender ou não vender, eis a questão 

      Avrichir, Ilan; Almeida, Victor Manoel Cunha de; Andreassi, Tales
      2011-08-01
      The WebBusiness case, based on real facts, confronts students with the need to make a critical decision in the life of a small entrepreneur who is enjoying a successful venture: to sell or not to sell his business. The ...
    • O click do negócio 

      Andreassi, Tales
      2016-12-02
    • Conhecimento e inovação 

      Andreassi, Tales
      2005-10-03
      Livro discute a nova geração de gestão do conhecimento, na qual são enfatizados a aprendizagem organizacional, os comportamentos sociais e os processos de inovação sustentável. Para o autor, a gestão do conhecimento depende ...
    • Critical incidents among women entrepreneurs: personal and professional issues 

      Nassif, Vânia Maria Jorge; Andreassi, Tales; Tonelli, Maria José
      2016-06-01
      The objective of this paper is to analyze critical situations experienced by women entrepreneurs and understand how they have overcome such situations. The study contributes to the understanding of the issues related to ...
    • Empreendedorismo corporativo 

      Andreassi, Tales
      2005-10-03
      O ambiente competitivo em que vivem hoje as empresas lhes impõe a necessidade de diferenciação contínua, seja por meio de produtos ou serviços inovadores. Ocorre que a inovação está diretamente ligada à existência, dentro ...
    • Finanças: o calcanhar de Aquiles dos empreendedores 

      Andreassi, Tales
      2017-07-26
      Ainda que não conheça ou não goste da área, o empreendedor precisa fazer mais do que apenas delegar a gestão financeira para outra pessoa.
    • Inovação e sustentabilidade: novos modelos e proposições 

      Barbieri, José Carlos; Vasconcelos, Isabella Freitas Gouveia de; Andreassi, Tales; Vasconcelos, Flávio Carvalho de
      2010-06-01
      This theoretical paper has as main objective to analyze the relation between sustainability and innovation, taking as reference the institutional theory. Thus, the paper initially examines the issue of sustainable development, ...
    • The Internationalization of Business Administration Undergraduate Courses in Brazil 

      Sarfati, Gilberto; Andreassi, Tales; Fleury, Maria Tereza Leme
      2013
      The authors discuss the level of internationalization of business administration undergraduate courses in Brazilian schools based on a survey of 39 institutions affiliated with the National Association of Graduation in ...
    • Management of technological innovation: Case studies in biotechnology companies in Brazil 

      Chu, Daniel Martinelli; Andreassi, Tales
      2011
      Purpose - The aim of this paper is to contribute to understanding of the process of innovation in the biotechnology companies operating in Brazil. The paper identifies the most critical factors in the innovation process ...
    • Mulheres empreendedoras 

      Tonelli, Maria José; Andreassi, Tales
      2013-04-22
      Além de promover a inclusão de muitas profissionais no mercado, o empreendedorismo feminino incentiva o desenvolvimento de comunidades mais prósperas.
    • Novo empreendedorismo 

      Andreassi, Tales; Tasic, Igor Alexander Bello
      2009-05-26
      Novo modelo propõe uma inversão na forma tradicional de se compreender e ensinar o empreendedorismo. Em vez de focar nas causas para se abrir um novo negócio, surge um atenção especial aos efeitos das ações já tomadas.
    • Políticas públicas de empreendedorismo para a população de baixa renda: transformando necessidades em oportunidades 

      Flory, Henrique; Andreassi, Tales; Teixeira, Marco Antonio Carvalho
      2013-01-01
      This paper aims to describe and analyze, in an exploratory-descriptive way, two case studies on support programs for entrepreneurship among low-income populations, in the communities of São José dos Campos and Tarumã. The ...
    • Práticas de gestão em hospitais privados de médio porte em São Paulo, Brasil 

      Brito, Luiz Artur Ledur; Malik, Ana Maria; Brito, Eliane Pereira Zamith; Bulgacov, Sergio; Andreassi, Tales
      2017
      Traditional management practices are sometimes considered merely a necessary condition for superior performance. Other resources and competencies with higher barriers to imitation are assumed to be potential sources of ...
    • Resources and competences for franchising innovation 

      Melo, Pedro Lucas de Resende; Andreassi, Tales; Oliveira Junior, Moacir de Miranda
      2009
      In Brazil, franchising invoices R$55 billion/year; there are 71,950 franchised units of 1,380 chains. Entrepreneurs prefer franchising for the support and lower firm mortality, especially during these times of financial ...
    • Senso e contrassenso no papel do líder 

      Nassif, Vânia Maria Jorge; Andreassi, Tales
      2016-12-13
      Maria Cláudia, owner of a language school, faces a problem related to a virus contamination on the school website. She associates the problem to the recent hiring a teacher, who could be involved due to its unusual behavior ...
    • Strategy and entrepreneurship: decision and creation under uncertainty 

      Tasic, Igor; Andreassi, Tales
      2008-06-27
      This work looks at the decision process of entrepreneurs when they create a new businessin an atmosphere of uncertainty and without clear objectives, using the notion of 'effectuation'. The effectualapproach suggests that, ...
    • Universities, local partnerships and the promotion of youth entrepreneurship 

      Bezerra, Eder D.; Borges, Candido; Andreassi, Tales
      2017-10
      Youth entrepreneurship has gained prominence in recent years, but there are few studies which investigate the characteristics of companies created by students in the university environment (also known as 'student spin-off ...