A associação entre desenvolvimento racional e modernidade, para os países ascenderem ao nível das grandes sociedades do Ocidente, parecia clara após a Segunda Guerra. Meio século depois, no entanto, são poucos os que ...

This study aims at analyzing the role of political factors and their relation to market factors in the internationalization process of multinational companies. This procedural case study allows the dynamics of this phenomenon ...

Although the Brazilian fashion's main market is domestic, in recent years a range of public and private agents have established initiatives aimed at its global consecration. To a large extent, this is carried out through ...

This study aimed at analyzing intercultural experiences of students and university professors who conducted international academic mobility programs, focusing on the challenges experienced, the fostering aspects and the ...

Emerging markets firms are tardy regarding innovativeness and international orientation. Despite that, some of these firms are becoming increasingly competitive regarding innovation and internationalization. It is still ...

Drawing upon the decolonial theorizing from Latin America, this article examines the odd trajectory of globalization of the bottom-of-pyramid (BoP) approach. Rather than a future-oriented cosmopolitan business design aimed ...