Browsing FGV EPGE - Escola Brasileira de Economia e Finanças by Subject "Publicidade"

Now showing items 1-2 of 2

    • O impacto dos gastos com publicidade nas vendas das firmas: avaliação empírica. 

      Pinto, André Luiz Mofato; Cavalcanti, Ricardo de Oliveira; Pinheiro, Maurício Canêdo; Moura, Rodrigo Leandro de
      2013
      This study aims to estimate an empirical model to relate spending on advertising revenues of firms, in order to serve as a tool for decision making, for it will study a case of telecommunications industry. The communication ...

    • The Welfare effects of direct-to-consumer salese 

      Yoshida, Renan Chaves
      2019-03-20
      Cutting off the intermediary and selling directly to consumers is an increasingly common strategy by manufacturers in many industries. Its impact on prices, profits and consumer welfare is theoretically ambiguous. It leads ...