Browsing FGV EPGE - Escola Brasileira de Economia e Finanças by Author "Pinto, André Luiz Mofato"

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    • O impacto dos gastos com publicidade nas vendas das firmas: avaliação empírica. 

      Pinto, André Luiz Mofato; Cavalcanti, Ricardo de Oliveira; Pinheiro, Maurício Canêdo; Moura, Rodrigo Leandro de
      2013
      This study aims to estimate an empirical model to relate spending on advertising revenues of firms, in order to serve as a tool for decision making, for it will study a case of telecommunications industry. The communication ...