Comprar ou fazer: análise da decisão dos empreendedores informais da construção civil sobre a terceirização em seus empreendimentos

Abstract

Este trabalho tem como objetivo principal identificar quais abordagens teóricas estão relacionadas ao processo de escolha utilizado pelo empreendedor informal da construção civil, em sua opção entre realizar todas as etapas do processo construtivo ou terceirizá-lo, em sua totalidade ou em parte

This paper aims to identify the theoretical approaches related to the process of choice, used by informal construction entrepreneurs, between performing all stages of the construction process and outsourcing it, in its whole or in part. In order to achieve the results, a qualitative research was used employing "Grounded Research" methodology. The data collection was done through a semi-structured questionnaire, through which it was intended to obtain broad answers that later went through the analysis process. For that, the interviewer sought to encourage the interviewee's speech, making him broaden his point of view regarding the issues presented on the topic. The "buy or do" option in the construction segment, dominated by small entrepreneurs, uses criteria that are grouped in the theoretical models approaches, but the definitive resolution takes into account the personal perception of the entrepreneur in search of his own well-being. Financial gains are fundamental to the survival of any business, but in those smaller ones, where the individuality of the entrepreneur has a strong weight on other factors, their well-being is a critical success element. Because the sample chosen is concentrated on a limited geographic area, regional characteristics can have a strong influence, modifying the study´s results. In addition, the sample selection did not use statistical criteria, but a convenience sample. The content analysis employed did not take into account the interviewees´ context, only their responses, which may also have been influenced by the interviewer's own perception. From this study´s starting point, trainings, consultancies and incentive policies can be elaborated, since the existing ones do not fully meet the specific characteristics of this group. The conclusions of this study may be relevant for improving the working conditions of the labor force in the sector, specifically hired by the group studied. To our knowledge, this is the first study about this group identified here as: "informal entrepreneurs of civil construction"