Browsing FGV CPDOC - Dissertações, Mestrado Profissional em Bens Culturais e Projetos Sociais by Subject "Marketing cultural"

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Os 3P's da produção cultural: Brasil de Tuhu da concepção do projeto à promoção de uma experiência cultural

Costa, Fabiana de Oliveira Martins da
2012-03-30

This research regards the experience of performing a cultural project, based on the analysis of the Cultural Production 3 Ps. The paper presents an account of the backstages, since the project planning up to its evaluation, ...
A contribuição das grandes exposições para o desenvolvimento de público de centros culturais: o caso do CCBB

Mendonça, Yole Maria de
2017-04-04

This essay analyses the contribution of the great art exhibitions for the development of the public of cultural centers, through a case study of the Banco do Brasil Cultural Center of Rio de Janeiro. Based on questionnaires ...
Patrocínio à cultura: do marketing cultural à responsabilidade social

Miszputen, Francis
2014-12-08

This is a study of the corporate sponsorship to cultural projects, which took place in Rio de Janeiro, between 2010 and 2012, based on the research leaded by Instituto Cidade Viva, in collaboration with the Brazilian service ...