Browsing FGV CPDOC - Escola de Ciências Sociais by Subject "Publicidade"
Now showing items 1-5 of 5
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A agência McCann-Erickson do Brasil: um estudo sobre a profissionalização do campo publicitário brasileiro (1935-1964)
2016-04-28The theme of this dissertation is professionalization in advertising. Specifically in Brazilian advertising, and taking into account that professionalization in this field was articulated with the expansion and consolidation ... -
Com o dedo no pulso do mercado: a história da Escola Superior de Propaganda e Marketing no Rio de Janeiro
2017-04-04Escola Superior de Propaganda e Marketing do Rio de Janeiro (ESPM/RJ) is one of the country’s most reputed advertising and marketing educational institution, playing a key role on Rio de Janeiro’s advertising history, ... -
Mobilidade em potência e discurso publicitário na sociedade contemporânea globalizada: Brasil, 1982-2014
2015-03-17In the world, today, everything is in motion. People, objects, values, information and images circulate each day more intensively and widely in a social environment which is fluid, connected and risky. When mobility becomes ... -
A propaganda do cigarro: estratégias publicitárias pós condenação do tabagismo no Brasil
2018-05-09The main purpose of this master’s dissertation is the cigarette advertising debate in Bra-zil after the tobacco conviction. The industry advertising strategies used by USA and United Kingdom according to the first researches ... -
Reflexões sobre o papel da agência publicitária McCann-Erickson na americanização do Brasil no Segundo Governo Vargas (1951-1954)
2015-10-18The aim of the present work is to analyze the performance of the north-american advertising agency McCann-Erickson,regarding their contribution to the process of Americanization of Brazil. Combining in an interdisciplinary ...
