Browsing FGV EESP - Escola de Economia de São Paulo by Title "The effect of price framing and customer experience in purchase decision: field experiment with a jewelry store"

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The effect of price framing and customer experience in purchase decision: field experiment with a jewelry store

Jhun, Janete Hee Youn
2018-08-10

Price promotions are a ubiquitous practice in the retail market and often consumers are overwhelmed by the variety of price schemes. Using a natural field experiment with a jewelry store, the present study tested the price ...