Browsing FGV EAESP - Fórum de Inovação - Papers by Author "Martins, Guilherme Silveira"

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    • Strategic outsourcing? The Philips case in the LCD TV market 

      Di Serio, Luiz Carlos; Bento, Robson Dantas; Martins, Guilherme Silveira; Duarte, André Luís de Castro Moura
      2011
      This work seeks to assess the outsourcing process adopted by Philips for producing LCD televisions. The authors used the Resource-based Theory and the Transaction Cost Theory for analyzing the case. Based on industry data ...