Browsing FGV EAESP - Fórum de Inovação - Papers by Author "Cardoso, Claudio Guimarães"

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    • Comunicação e inovação: correlações e dependências 

      Cajazeira, Jorge Emanuel Reis; Cardoso, Claudio Guimarães
      2016
      Communication has always played central role in innovation. However, increasing complexity on internal and external relations of an organization, combined with the growing demand for competitive innovation, launches ...

    • Gestão do risco da imagem institucional 

      Cardoso, Claudio Guimarães; Polidoro, Márcio
      2016
      This paper examines some aspects that motivate organizations accustomed to preventive approaches on risk management not to adopt systematic measures to manage corporate imagery risks. As contribution, it is intended to ...