Listagem FGV EAESP - GVpesquisa - Relatórios Técnicos por autor "Arruda, Maria Cecilia Coutinho de"

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    • O estado da arte da ética nos negócios 

      Arruda, Maria Cecilia Coutinho de
      2008
      The research project aims to evaluate the level of knowledge and operationalization of ethical principles in Brazil. The survey gathered information from employees of different hierarchical levels and functions of the ...

    • Estratégia internacional e relações gerenciais de negócios internacionais 

      Arruda, Maria Cecilia Coutinho de
      1997
      This study focuses on: (1) understanding how Brazilian firms manage their relationships with firms for foreign countries; (2) determining the success factors of these cross-national business alliances; and (3) implementing ...

    • A ética na propaganda 

      Arruda, Maria Cecilia Coutinho de
      2005-11-24
      This research has aimed to study the ethical patterns that guide the managers or owners of advertising agencies in Brazil and in other forty-two countries. Their knowledge or affinity to the concepts of ethics may indicate ...

    • Imagem corporativa e satisfação do cliente das companhias aéreas brasileiras 

      Arruda, Maria Cecilia Coutinho de
      2005-11-24
      The customer orientation is not a recent philosophy in Marketing. However, some economic sectors are not sensitive to such trends, mainly in Brazil. Nowadays, the quality-marketing integration has become concrete in CSM - ...