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Smartphones e profissionais: amigos e inimigos

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Dissertação Pedro Bruzzi.pdf (1.851Mb)
Date
2013-03-26
Author
Bruzzi, Pedro Pinto
Advisor
Joia, Luiz Antonio
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Abstract
The use of Information Technologies Mobile and Wireless (TIMS) artifacts brings up a number of associated technological paradoxes, already identified in the literature. The increase in use of TIMS and its evolutions eventually enabled new types of uses and interactions. Based on theories about the existence of paradoxes associated with the use of technological equipment, especially TIMS, this study sought to verify the relationship between smartphones and professionals. Starting with a data collection through a structured survey, this research used quantitative analysis and aimed to determine the presence and measure the intensity of the technological paradoxes identified in the literature, upon statistical professional use of smartphones. Another issue observed in this study was the association between these technological paradoxes and also the identification of factors that could impact the perception of these paradoxes associated with smartphone use by professionals who use them. Data analysis has shown which of the fourteen technological paradoxes presented by Mick and Fournier (1998), Jarvenpaa and Lang (2005) and Mazmanian et al. (2006) were perceived by most respondents, highlighting the paradox of autonomy and addiction, which was experienced by more than 85% of those who responded to the survey. Based on the percentage of respondents who perceive the paradoxes and considering its strengths, this paper also presents a ranking of their forces, determined by the rate of relative paradox strength. This ranking provides in the top positions the following ambiguities: autonomy / addiction, engagement / disengagement and freedom / slavery, respectively. Another contribution of this study was that none of the analyzed paradoxes are statistically independent. Finally, conducting an ordinal logistic regression with the data collected led to the conclusion that only two of the paradoxes considered are impacted by the independent variables observed.
 
A utilização de artefatos de Tecnologias da Informação Móveis e Sem Fio (TIMS) traz consigo alguns paradoxos tecnológicos associados, já identificados na literatura. O aumento do uso de TIMS e suas evoluções acabam por permitir novos tipos de uso e interação junto aos usuários. Tendo como base teorias sobre a existência de paradoxos associados ao uso de equipamentos tecnológicos, mormente TIMS, este estudo buscou aprofundar a relação entre smartphones e profissionais. A partir da coleta de dados por meio de questionário estruturado, esta pesquisa utilizou a análise quantitativa e teve como objetivo determinar a presença e medir a intensidade dos paradoxos tecnológicos, identificados na literatura, quando do uso profissional de smartphones. Outro ponto observado no presente trabalho foi a associação estatística entre esses paradoxos tecnológicos e, ainda, a identificação de fatores que poderiam impactar a percepção desses paradoxos associados ao uso do smartphone pelos profissionais que os utilizam. A análise dos dados permitiu verificar quais dos quatorze paradoxos tecnológicos apresentados por Mick e Fournier (1998), Jarvenpaa e Lang (2005) e Mazmanian et al. (2006) foram percebidos por mais respondentes, com destaque para o paradoxo de autonomia e vício, que foi vivenciado por mais de 85% daqueles que responderam à pesquisa. Usando como base o percentual de respondentes que percebem os paradoxos tecnológicos e considerando suas intensidades, esta dissertação também apresenta um ranking das forças dos paradoxos, determinado pela taxa relativa da força dos paradoxos. Esse ranking traz nas primeiras posições as seguintes ambiguidades: autonomia / vício, engajamento / desengajamento e liberdade / escravidão, respectivamente. Outro apontamento dessa pesquisa foi que nenhum dos paradoxos analisados é estatisticamente independente. Por fim, a realização de uma regressão logística ordinal levou à conclusão que apenas dois dos paradoxos em questão sofrem impacto das variáveis independentes observadas.
 
The use of Information Technologies Mobile and Wireless (TIMS) artifacts brings up a number of associated technological paradoxes, already identified in the literature. The increase in use of TIMS and its evolutions eventually enabled new types of uses and interactions. Based on theories about the existence of paradoxes associated with the use of technological equipment, especially TIMS, this study sought to verify the relationship between smartphones and professionals. Starting with a data collection through a structured survey, this research used quantitative analysis and aimed to determine the presence and measure the intensity of the technological paradoxes identified in the literature, upon statistical professional use of smartphones. Another issue observed in this study was the association between these technological paradoxes and also the identification of factors that could impact the perception of these paradoxes associated with smartphone use by professionals who use them. Data analysis has shown which of the fourteen technological paradoxes presented by Mick and Fournier (1998), Jarvenpaa and Lang (2005) and Mazmanian et al. (2006) were perceived by most respondents, highlighting the paradox of autonomy and addiction, which was experienced by more than 85% of those who responded to the survey. Based on the percentage of respondents who perceive the paradoxes and considering its strengths, this paper also presents a ranking of their forces, determined by the rate of relative paradox strength. This ranking provides in the top positions the following ambiguities: autonomy / addiction, engagement / disengagement and freedom / slavery, respectively. Another contribution of this study was that none of the analyzed paradoxes are statistically independent. Finally, conducting an ordinal logistic regression with the data collected led to the conclusion that only two of the paradoxes considered are impacted by the independent variables observed.
 
URI
http://hdl.handle.net/10438/12133
Collections
  • FGV EBAPE - Dissertações, Mestrado em Gestão Empresarial [1185]
Knowledge Areas
Administração de empresas
Subject
Smartphones
Sistemas de comunicação móvel
Tecnologia da informação
Inovações tecnológicas
Paradoxos
Keyword
Technological paradoxes
Professional
Mobility
Paradoxos tecnológicos
Smartphones
Profissionais
Mobilidade
TIMS

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