Browsing FGV EPGE - Seminários de Pesquisa Econômica by Subject "Vendas - Promoção"

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    • The effects of uncertainty about the timing of deals on consumer behavior 

      Medeiros, Priscilla Yung
      2007-11-30
      I examine the effects of uncertainty about the timing of de aIs (i.e. temporary price cuts or sales) on consumer behavior in a dynamic inventory model of consumer choice. I derive implications for purchase behavior and ...

    • A theory of weekly specials 

      Braido, Luís Henrique Bertolino
      2004-11-04
      Multiproduct retailers facing similar costs and serving the same public commonly announce different weekly specials. These promotional prices also seem to evolve randomly over the weeks. Here, weekly specials are viewed ...