Now showing items 1-10 of 63
Selling remanufactured products: Does consumer environmental consciousness matter?
(Elsevier Ltd, 2018)
Remanufacturing is a key activity to reach a closed loop supply chain and is effective only if consumers understand what a remanufactured product is and why it is important for the environment. From the perspective of ...
Rethinking the bottom of the pyramid: a critical perspective from an emerging economy
(Sage Publications Inc, 2017-09)
Drawing upon the decolonial theorizing from Latin America, this article examines the odd trajectory of globalization of the bottom-of-pyramid (BoP) approach. Rather than a future-oriented cosmopolitan business design aimed ...
O medo paralisa atitudes e esvazia os bolsos
(RAE Publicações, 2017-05-19)
O fator mais persuasivo do marketing é colocar as pessoas diante de seus maiores medos. Quanto mais acuado estiver, menos o dinheiro permanecerá em seu bolso.
How much should cost a medical consultation? A marketing analysis from the viewpoint of health sector in Brazil
(Taylor and Francis Ltd., 2016)
The health sector has undergone profound changes regarding their business model. Today there are strong pressures for lower prices, which resulted from an increasingly competitive market that seeks to optimize resources. ...
O efeito da distribuição sobre o market share em diferentes canais
(Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo, 2014-12-01)
Despite the advances in studies on the effects of distribution channel strategies, the relation between distribution and market share is still a little explored topic, especially in emerging markets. For that reason, this ...
Pequenas empresas e a tecnologia de informação: o caso da Happening
(RAE Publicações, 2014-07-01)
Just three years after it was set up, a small company has already invested in IT on various occasions: in an institutional site, in an e-mail marketing tool and in an ERP system... Now it is going through a period of ...
Conta pra ela!
(RAE Publicações, 2014-07-01)
Gisele opened a women’s footwear store that specializes in large sizes. What she did not know was that the store would end up attracting customers like drag queens, crossdressers, transsexuals and transvestites. How can ...
Estetização do marketing
(Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo, 2014-04-01)
Livraria Cultura: está bom, mas poderia estar melhor
(RAE Publicações, 2014-01-01)
How can the inclusion of new data and the use of management information systems throw new light on problem-solving in retail companies? This case can be worked with on graduate and post-graduate courses in disciplines that ...
Is category management in small supermarkets worth the effort?
(Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo, 2013-12-01)
Category management (CM) is an important tool to strengthen the relationship between manufacturers and retailers. This process has been associated with large corporate retailers; however, some recent researches show that ...