Now showing items 1-1 of 1

    • An operations management view of the services and goods offering mix 

      Correa, Henrique Luiz; Ellram, Lisa M.; Scavarda, Annibal Jose; Cooper, Martha C.
      2007
      Purpose - To develop and propose a framework, termed here as the value package prism, for assessing the kinds of management processes and flexibility available in providing a range of value packages (services and goods ...