Browsing by Subject "Mulheres na indústria da propaganda"

Now showing items 1-3 of 3

    • Can deviation from standard beauty become appealing?: an age perspective 

      Lima, Mariana Braga de
      2015-11-10
      When exploring new perspectives on the impact of non-idealized vs. idealized body image in advertising, studies have focused mainly on body size, i.e., thin vs. heavy (Antioco et al., 2012; Smeesters & Mandel, 2006). Age ...

    • Imagens do feminino e publicidade 

      Arias, Sandra Marcela Di Lullo
      1990-11-19
      The present study had as aim to analyze images of the feminine propagated through the publicitary messages. For that questions were raised by proposals through analyzes referring to the social feminine characterization ...

    • Padrões de representação do estereótipo do gênero feminino na propaganda brasileira 

      Shinoda, Luciana Messias
      2017-03-07
      This study investigates female gender stereotypes in Brazilian printed advertising, understanding advertising as a transmitter of cultural values and beliefs. A content analysis of n = 1208 advertisements published in ...