Browsing by Subject "Moda - Mercado"
Now showing items 1-5 of 5
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A comparative study of internationalization potential for Italian SMEs in the fashion industry in Brazil and Russia
2013-09-30Este estudo tem como objetivo desenvolver uma análise comparativa do potencial de internacionalização na Rússia e no Brasil para as PME italianas que operam na indústria da moda. Depois de apresentar ao leitor as principais ... -
The ethical concerns of the fast fashion consumer: a gender perspective
2019-01-18Consumer behavior is been studied by academia since the late fifties. Despite the advances seen in the area, the topic still not fully explored due to the big range of variables that can influence consumers and their ... -
Identidade e imagem das marcas de moda de luxo: um estudo sobre a Louis Vuitton
2009-12-21O luxo pressupõe uma hierarquia social e a moda serve como ferramenta para aplicação desta distinção. A maneira como a pessoa se veste reflete a sua personalidade, posição econômica e social. A posse de bens de luxo serve ... -
Paving the way to ultra-fast fashion: an exploratory research
2018-11-21This research study focuses on a new concept in fashion called ultra-fast fashion. As being underresearched, there is an opportunity for an exploration of what this new concept is, examine its possible differences and ... -
Zara’s brand perception: a comparative approach between Brazil and Spain
2018-01-10In this study, the author analyses the effects of country of origin and brand positioning on consumer’s brand perception and purchase intention of the brand ZARA. For the analysis, the author uses online survey to collect ...
