Browsing by Subject "Merchandising de moda"
Now showing items 1-4 of 4
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A atuação de consórcio de exportação do segmento de moda praia e moda intima no Brasil: uma análise na perspectiva do marketing
2007This dissertation tried to study qualitatively the performance of the exportation¿s consortiums in the segment of beach fashion in Brazil in the perspective of the marketing. Making use of the method of Grounded Theory, ... -
An exploratory study of the U.S. consumer of African fashion
2017-05-31This study explores the U.S. (United States) market for clothing and apparel of African origin and design; primarily focusing on the consumer of these fashion items. It delves into the field of Marketing study with an ... -
Fast fashion retailer’s marketing strategies: brand awareness and customer brand engagement
2020-12-10This study is an exploratory study, with a quantitative approach, carried out through a survey, applied through a questionnaire using an online tool, aimed at consumers in the clothing / fashion sector in France. Its central ... -
Impact of email marketing campaigns on e-commerce: a case study in the fashion industry
2018-06-22OBJETIVO: Esta tese propõe – se a avaliar a influência de dois tipos de campanhas de e-mail nas vendas online, no contexto de um retalhista na área de moda. A plataforma online do retalhista engloba três conceitos diferentes: ...
