Browsing by Subject "McDonald's Corporation"

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Illusions of modernity: The fetish of McDonald's' brand in Brazil

Fontenelle, Isleide Arruda
2006

This article presents and discusses the current relationship between image and entertainment, based on the results of research studies on the constitution of McDonald's' brand image all over the world and contemporary ...
Interfirm arrangements in different institutional environments: Mcdonald’s france and brazil case study

Silva, Vivian Lara dos Santos; Azevedo, Paulo Furquim de
2007

This paper aims to investigate the effect of the institutional environment variables on the organizational choice by franchise chains that share a business format. Inasmuch as this type of franchising requires strict ...