Listagem por Assunto "McCann-Erickson Brasil"
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A agência McCann-Erickson do Brasil: um estudo sobre a profissionalização do campo publicitário brasileiro (1935-1964)
2016-04-28The theme of this dissertation is professionalization in advertising. Specifically in Brazilian advertising, and taking into account that professionalization in this field was articulated with the expansion and consolidation ... -
Reflexões sobre o papel da agência publicitária McCann-Erickson na americanização do Brasil no Segundo Governo Vargas (1951-1954)
2015-10-18The aim of the present work is to analyze the performance of the north-american advertising agency McCann-Erickson,regarding their contribution to the process of Americanization of Brazil. Combining in an interdisciplinary ...
