Browsing by Subject "Marketing viral"
Now showing items 1-6 of 6
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Boca-a-boca on-line e viral
2003-10-03O crescimento do número de consumidores conectados à Internet estimula o uso de ferramentas on-line para o marketing boca-a-boca, componente essencial na comunicação das empresas. Uma dessas ferramentas é o marketing viral, ... -
Co-creation in hospitality industry: a case study on the drivers of traveler-generated content
2015-12-18User-generated content in travel industry is the phenomenon studied in this research, which aims to fill the literature gap on the drivers to write reviews on TripAdvisor. The object of study is relevant from a managerial ... -
Um estudo empírico sobre o uso do boca a boca gerado na internet como comunicação com o cliente
2010-02-22The impact of Word of Mouth Communication on Brand Image and the evaluation of products (goods and services) has been studied for some time in the discipline of consumer behavior. With the growth of the Internet as a social ... -
A influência do valor percebido pelo cliente sobre os comportamentos de reclamação e boca a boca: uma investigação em cursos de pós-graduação lato senso
2007-02-02Esta tese tem como tema central o valor para o cliente, e como finalidade principal explorar a relação entre valor e comportamentos de reclamação e de boca a boca. O trabalho justificou-se pela necessidade de uma análise ... -
OMG! Characterizing the role of emotions in the sharing of online commercial videos
2013-03-27Going viral' is seen by marketers as the new grail to reach large online communities. In this viral scene, videos have a special role, given their strong tendency to spread exponentially over the internet via social sharing. ... -
Word of mouth marketing in the digital age: a case study analysis of viral marketing campaigns
2013-11-04The digital age saw the rise of the consumer focused-enterprise. Every day brands and products are the subject of millions of conversations in which consumers exchange views, opinions and information before making the ...
