Browsing by Subject "Influencia (Psicologia)"

Now showing items 1-2 of 2

BUILDING THE BRAND IDENTITY THROUGH AESTHETICS ON SOCIAL MEDIA: THE AESOP CASE STUDY

Arhanchiague, Heloise Marie Hortense Claude Genevieve
2021-02-09

The increased competition in the retail industry has forced brands to adapt. Quality as well as availability are no longer enough to attract customers and increase market share, due to the standardization of mass production ...
How engagement with influencer marketing campaigns affect the brand performance: a case of stories on Instagram

Myoung, Aerhy
2021-04-08

Influencer marketing englobes many studies that aim increasing the engagement rate of the viewers with the content created by social media influencers, that could be considered opinion leaders. Content has a great impact ...