Browsing by Subject "Ford Motor Company"

Now showing items 1-3 of 3

A disputa pelo financiamento de veículos no Brasil: como prevalecer em um mercado competitivo do ponto de vista de um banco de montadora

Bialski, Victor
1998-08-10

Trata de analisar o mercado de financiamento de veículos no Brasil, que vem se mostrando cada vez mais competitivo devido à entrada de novos bancos, especialmente os estrangeiros. Aborda o mercado sob a perspectiva do Banco ...
O impacto da orientação para o mercado sobre o desempenho financeiro: as concessionárias de veículos da Ford e Volkswagen

Urdan, André Torres
2005-11-24

This report concerns a research about the Impact of Market Orientation on Financial Performance. It was undertaken a theoretical review and then a conceptual model was designed. The model was empirically tested with data ...
Influence of sudden incidents on the brand reputation of a firm and its reaction

Grüner, Ann-Kathrin
2017-10-30

The automotive industry always has been crisis prone and with the most recent Volkswagen emission incident, this dissertation aims at understanding the effects of a crisis on the brand reputation of the affected firm, ...