Listagem por Assunto "Bens de consumo"
Itens para a visualização no momento 1-5 of 5
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Consumer brand marketing through full-and self-service channels in an emerging economy
2015-12A unique characteristic of emerging economies is the wide variety of dominant channel formats. We evaluate the influence of a brand's marketing mix on channel partners and consumer sales in both full and self-service ... -
The enchantment sphere: a non-dualistic approach to singularization and commoditization
2017-08-10Dualistic interpretations of Kopytoff’s commoditization process prevail in consumer research literature. In those studies, the object is either a commodity or a singularized possession, ignoring the author’s original ... -
The impact of corporate social responsibility on the Peruvian consumer’s purchasing behavior
2015-10-28This exploratory research aims to find out the extent to which Corporate Social Responsibility (CSR) impacts the purchasing behavior of Peruvian consumers when it comes to convenience food products. The study includes ... -
Tangibilização de atributos intangíveis garantidores de qualidade: um estudo sobre produtos de higiene e beleza
2010-10-29Esta dissertação foi formulada com o intuito de verificar o impacto da tangibilização de atributos intrínsecos garantidores de qualidade na intenção de compra e no preço de compra de bens de consumo não duráveis. O objetivo ... -
Temptation goods, state-dependent patience and wealth inequality
2021-05-18The present work builds upon the concept of "temptation goods" as established by Banerjee and Mullainathan (2010): consumption goods that are valued only when consumed, not before. This temptation preference is taken into ...
