Browsing by Keyword "Network society"

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Ativismo de marca: análise crítica sobre influências, usos e percepções dos profissionais da indústria criativa na produção de campanhas publicitárias.

Santos, Agnes Ramos dos
2019-05-16

This research seeks to make a critical analysis about influences, uses and perceptions of the marketing strategy called brand activism in the production of advertising campaigns by the professionals of the creative industry. ...