Browsing by Keyword "Marketing olfativo"

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A cognitive approach to scent marketing: the effect of odor priming and processing dynamics on consumer aesthetic preferences and choices

De Luca, Ramona
2018-02-23

Academic research on the effect of scent in marketing and consumer behavior have successfully demonstrated how odors improve cognitive, affective, and behavioral responses of consumers in the marketplace. Little attention ...
Faro para o negócio

Botelho, Delane; De Luca, Ramona
2017-04-10

Na era digital, varejistas investem no marketing olfativo em lojas físicas para criar uma experiência única e estabelecer maior conexão com o consumidor.