Browsing by Keyword "Marketing no ponto de venda"

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‘Less sugar and more sales' - the effects of in-store marketing of diet products during economic expansion and contraction cycles in an emerging market

Ferreira, Viviane Moura Rocha
2019-02-07

In response to consumers’ sugar-related health concerns, as well as high government taxes on sugar products, manufacturers can respond by launching non-sugar carbonated soft drinks. A challenge to soft drink manufacturers ...