Browsing by Author "Zanette, Maria Carolina"
Now showing items 1-6 of 6
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Illegitimate identity in the middle of an ideological crisis and tensions in the consumption network: a study on why plus-size fashion brands are illegitimate fashion elements
2016-03-10This Dissertation explores why the plus size fashion field lacks legitimacy with plus size consumers. I have explored the subject in three papers. In the first paper, I study the process of legitimacy of a new emergent ... -
New influentials: an exploratory study on blogs
2013Influentials are individuals whose opinions and behaviours affect other people's choices, and online influentials include bloggers. The authors performed exploratory research to understand how bloggers use their influence ... -
New influentials: how consumption manifests on blogs
2015Influentials are individuals whose opinions and behaviors affect other people's choices. Online influentials include bloggers. We performed exploratory research to understand how bloggers use their influence to support ... -
Novos influentes: blogues e sua relação com o consumo
2011-12-09Esta dissertação buscou entender qual a relação da influência pessoal com o consumo em blogues na internet. Para tanto, realizamos uma revisão da literatura sobre o tema da influência pessoal, sobre características próprias ... -
O peso do varejo, o peso no varejo e a identidade: uma análise de consumidoras plus size
2013-12-01This paper examines the concept of identity from the perspective of plus size women' s consumption of fashion. 14 phenomenological interviews were conducted and analyzed from a hermeneutical perspective. Three thematic ...
