Listagem por autor "Urdan, André Torres"
Itens para a visualização no momento 1-18 of 18
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O conhecimento do consumidor sobre preços: um exame de produtos de oito categorias de bens duráveis
2008-04-01This paper deals with subject that merits further academic investigation: the Consumer Price Knowledge. The purposes of this study were to describe the Consumer Price Knowledge variation amongst products of distinct ... -
De olho na maioria
2005-10-03 -
Electronic word-of-mouth impacts on consumer behavior: exploratory and experimental studies
2013Due to the growth of the Internet as a social media and channel of communication among consumers, electronic word of mouth (eWOM) has gained strength and attention from marketing researchers. This article aims to verify ... -
Estetização do marketing
2014-04-01 -
O executivo de vendas no Brasil e a intenção de comportamento antiético: parte final
2005-11-24This report refers to a research with the general objective of analyzing the Intention to Behave Unethically of sales executives and some of its possible determinants, addressing relevant knowledge gaps in the Brazilian ... -
O gerente de vendas no Brasil e a intenção de comportamento antiético - 1ª Parte
2004The general objective of this research is to analyze the Intention to Behave Unethically of sales executives and some of its possible determinants, as a result knowledge gaps regarding the Brazilian reality. It s a replication ... -
O impacto da orientação para o mercado sobre o desempenho financeiro: as concessionárias de veículos da Fiat no Brasil
2005-11-24This report concerns a research about the Impact of Market Orientation on Financial Performance. It was undertaken a theoretical review and then a conceptual model was designed. The model was empirically tested with data ... -
O impacto da orientação para o mercado sobre o desempenho financeiro: as concessionárias de veículos da Ford e Volkswagen
2005-11-24This report concerns a research about the Impact of Market Orientation on Financial Performance. It was undertaken a theoretical review and then a conceptual model was designed. The model was empirically tested with data ... -
Marketing literature in ph.d. modules in Brazil and the United States: description and reflections
2012This article analyzes the literature adopted in marketing modules of 12 doctoral programs in Brazil and compares it to the results found by Joswick, Bauerly, and Johnson (2004) on doctoral marketing seminars in the United ... -
O modelo do índice de satisfação do cliente norte-americano: um exame inicial no Brasil com equações estruturais
1999-12-01Fornell et al. (1996) have proposed and applied the model of the American Customer Satisfaction Index (ACSI). This article reports a research undertaken to empirically test the adjustment of that model with the clients of ... -
Orientação para o mercado e desempenho financeiro: o panorama das concessionárias general motors no ramo automobilístico brasileiro
2000This report concerns a research about the Impact of Market Orientation on Financial Performance. It was undertaken a theoretical review and then a conceptual model was deigned. The model was empirically tested with data ... -
A perspectiva do consumidor frente ao comportamento ético empresarial (parte final)
2002There is a trend of more competitive markets, as result of globalization, lower levels of economic growth and other causes. As so, the role played by consumers influencing the behavior of firms might increase. However many ... -
A perspectiva do consumidor frente ao comportamento ético empresarial - 1ª Parte
2002There is a trend of more competitive markets, as result of globalization, lower levels of economic growth and other causes. As so, the role played by consumers influencing the behavior of firms might increase. However many ... -
A perspectiva do consumidor frente ao comportamento ético empresarial - 2ª parte
2002There is a trend of more competitive markets, as result of globalization, lower levels of economic growth and other causes. As so, the role played by consumers influencing the behavior of firms might increase. However many ... -
Práticas e resultados de apreçamento nas empresas brasileiras - 1ª Parte
2005-11-24This report refers to the first part of a research financed by the Center for Researches and Publications (GV-Pesquisa) at EAESP-FGV and supported by the National Council of Scientific and Technological Development. It ... -
Preocupação ecológica do consumidor e nível socio-econômico: examinando um grupo de universitários
1992-12-14Trata das relações entre preocupação ecológica do consumidor e nível sócio-eonômico individual. Identifica escalas para esses dois construtos. Verifica a realidade, no tocante ao tema, para um grupo de universitários da ... -
Quatro diretrizes para o quarto P
2003-10-03 -
Teoria e prática: uma ponte necessária
2002-10-03
