Browsing by Author "Silva, Danielle Mantovani Lucena da"
Prado, Paulo Henrique Muller; Korelo, Jose Carlos; Silva, Danielle Mantovani Lucena da; Ribeiro, Eneida Bezerra Soares
2011This study examines the impact of the choice goals on the consumer's innovativeness in categories of products that constantly suffer innovations. The contribution of this research is to analyze the behaviour of innovations ...
Silva, Danielle Mantovani Lucena da; Andrade, Eduardo Bittencourt; Prado, Paulo Henrique Muller
2018Purpose: Previous research has investigated how performance outcome impacts effort and subsequent goal pursuit. However, little is known about the incidental impact of goal (non)attainment on consumer preference via changes ...