Browsing by Author "Rubega, Teresa Cristina Ferreira"
Now showing items 1-1 of 1
-
Fatores críticos de sucesso no mercado bancário brasileiro de comércio exterior: um estudo de caso do Banco Santander Banespa através da estratégia ' Visão baseada em recursos'
Rubega, Teresa Cristina Ferreira
2007-05-18This dissertation is an exploratory study aiming to identify and analyze key success factors for a bank dealing in the foreign trade market in Brazil through individual interviews and internet based survey with customers ...


