Browsing by Author "Romeiro, Alexandre Anderson"

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    • Bounded creativity: understanding the restrictions on creative work in advertising agencies 

      Romeiro, Alexandre Anderson; Wood Junior, Thomaz
      2015-03-01
      The theme of creativity has gained prominence among practitioners and academics, and the emergence of creative industries, which combine creativity and commercial logic, has rendered the topic even more relevant. Creativity ...

    • O trabalho criativo em agências de publicidade 

      Romeiro, Alexandre Anderson
      2013-02-26
      Esta pesquisa explora o trabalho criativo de geração de artefatos simbólicos no contexto organizacional. Ele tem conquistado importância com base na emergência das indústrias criativas, que combinam a criatividade com a ...