Browsing by Author "Roldão, Jorge Duarte Veiga"

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Os impactos da internacionalização e a construção do posicionamento estratégico das empresas brasileiras no cenário globalizado do marketing internacional

Roldão, Jorge Duarte Veiga
2001

The goal of this work is to identify the im pacts of the Brazilian intemationalization process resumed at the beginning of decade of ninety and the construction of the strategic positioning along ali ofhis historical cycles. ...