Listagem por autor "Rodrigues, Jonny Mateus"

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    • O efeito da distribuição sobre o market share em diferentes canais 

      Guissoni, Leandro Angotti; Rodrigues, Jonny Mateus; Crescitelli, Edson
      2014-12-01
      Despite the advances in studies on the effects of distribution channel strategies, the relation between distribution and market share is still a little explored topic, especially in emerging markets. For that reason, this ...

    • Is category management in small supermarkets worth the effort? 

      Guissoni, Leandro Angotti; Consoli, Matheus Alberto; Rodrigues, Jonny Mateus
      2013-12-01
      Category management (CM) is an important tool to strengthen the relationship between manufacturers and retailers. This process has been associated with large corporate retailers; however, some recent researches show that ...

    • Price and in-store promotions in an emerging market 

      Guissoni, Leandro Angotti; Sanchez, Juan Machado; Rodrigues, Jonny Mateus
      2018
      Purpose: The purpose of this paper is to evaluate the influence of price and products on the promotion (through in-store temporary displays) on consumer sales in an emerging market context (i.e. Brazil) in different regions ...